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Use case
For DTC brands that sell through content, the DM is the highest-intent moment in the funnel: someone saw the product in a reel and wants to know if it fits, ships, or restocks. Replies.live answers in seconds with real product knowledge, handles objections, captures the contact for the next drop, and brings buyers back — turning one-off purchases into the repeat revenue that makes DTC margins work.
Content-led brands don't lose sales at checkout — they lose them in the DMs nobody answers. 'Does it run small?', 'when do you restock?', 'does it ship to Poland?' are buying signals with a half-life of minutes. By the time a human answers, the scroll has moved on.
Replies.live answers while the reel is still on screen. It knows your catalog, sizing and shipping from your Knowledge base, recommends like a good shop assistant, and — critically for brands living drop to drop — captures the contact, so the next launch starts with an audience you own rather than an algorithm you rent.
Product questions from content have minutes of intent, not hours.
Sizing, materials, shipping, restocks — unanswered, each becomes an abandoned sale.
Every drop's reach depends on the feed unless contacts are captured into owned channels.
Without re-engagement, the second purchase — where DTC profit lives — never happens.
Product questions answered instantly with catalog knowledge; recommendations matched to what the customer describes; photo questions understood ('would this fit my living room?').
Early-access list, discount code or restock alert in exchange for an email or Telegram subscribe — captured mid-conversation.
Permitted Telegram drop announcements and restock alerts can be sent to captured contacts who asked about a product. Email broadcast sending is deferred until verified per-tenant sending domains are available.
Optional, early-access campaign preparation is available only to enabled pilot accounts; provider access and permissions vary.
A teaser reel brings 200 DMs asking about price and sizes — every one answered within seconds, in the customer's language.
A customer is unsure between two sizes; the AI asks two questions and recommends one, with your exchange policy as reassurance.
The item is sold out — the AI offers a restock alert for her Telegram subscribe. 300 alerts collected by drop's end.
Restock day: an approved Telegram follow-up can notify captured contacts; the team can verify resulting orders in its own store records.
A bulk/wholesale inquiry arrives — the AI escalates instantly, and the founder closes the deal personally.
It learns your products from your website and Knowledge base — names, materials, sizing, shipping, policies. Live inventory-level sync isn't part of the current scope; restock mechanics work through capture-and-push, which is also what monetizes the sellout.
It guides the customer to checkout with the right link and handles every pre-purchase question. Payment happens on your store — the AI's job is making sure the customer arrives there decided.
Honest answer: if conversations don't precede purchases and customers don't return, tools like Klaviyo flows cover your retention already. Replies.live shines for brands whose sales start in DMs and whose customers buy again.
Captured contacts can be associated with the product they asked about. An approved Telegram follow-up can notify relevant contacts about a drop or restock. Email broadcast sending is deferred until verified per-tenant sending domains are available.
Connect Claude, ChatGPT or Gemini, approve one durable business setup, then add a customer channel. Your website is optional evidence, not a prerequisite. Start with a 7-day free trial, no card required. Then €99/month; cancel anytime.